Alex Rivera
Senior Product Designer
Professional summary
Product designer with eight years turning ambiguous problems into shipped software. Led the end-to-end redesign of a checkout flow used by 2M+ customers and cut cart abandonment by 18%. Comfortable owning a problem from first interview through post-launch metrics.
Experience
Northwind Labs
Mar 2021 – Present
San Francisco, CA
Senior Product Designer
- Led the end-to-end redesign of checkout, lifting conversion from 61% to 72% and cutting support tickets by 3,400 a month.
- Built the design system now used by six product teams, reducing the design time for a new feature from three weeks to four days.
- Ran 40+ customer interviews to validate a payments rebuild before engineering committed a sprint to it.
- Mentored three junior designers; two were promoted within 18 months.
Cobalt Health
Jun 2018 – Feb 2021
Remote
Product Designer
- Designed the patient onboarding flow used by 400,000 patients, reducing drop-off at the insurance step by 31%.
- Shipped a clinician scheduling tool that saved an average of 4.5 hours per provider every week.
- Started the company's first usability testing program: 12 studies in the first year, now run without me.
Studio Mesa
Aug 2016 – May 2018
Austin, TX
UX Designer
- Delivered 14 client projects across fintech, health, and e-commerce.
- Rebuilt a regional e-commerce product page, lifting average order value by 22%.
Education
Rhode Island School of Design
2012 – 2016
Bachelor of Fine Arts, Graphic Design
Skills
Design Product design, design systems, prototyping, interaction design, Figma
Research User interviews, usability testing, journey mapping, experiment design
Tools Figma, FigJam, Maze, Amplitude, Adobe CC, HTML and CSS
Selected project
Open Checkout Kit
2023 – Present
Open source, 3.2k GitHub stars, used in production by 11 companies
- Designed and documented the flow, and wrote the accessibility layer to WCAG 2.2 AA.
Certification
Certified Usability Analyst
Mar 2023
Human Factors International