Fictional person and company, written as a worked example. Do not reuse the numbers.

Resume example

Marketing manager

Dana Whitcomb, nine years in B2B software, the last four owning lifecycle and demand generation with a budget of her own. The hard part of this resume is that almost every metric in it is money.

9 years Manager level 3 employers Target: Marketing Manager, B2B SaaS

Dana Whitcomb

Marketing Manager, B2B SaaS

Chicago, IL dana.whitcomb@example.com +1 312 555 0164 dana.example.com linkedin.com/in/danawhitcomb

Summary

Marketing manager with nine years in B2B software, the last four owning lifecycle and demand generation end to end. I hold a $1.4M annual budget that I have forecast within 2% for three years running. The best work of my career has been deleting campaigns: $86k of spend removed with pipeline up 19%.

Experience

Ferrous

Aug 2021 – Present

Chicago, IL

Marketing Manager

Own a $1.4M annual budget across paid, content, and events, forecasting within 2% for three consecutive years.
Rebuilt lifecycle email around customer behaviour instead of the calendar, lifting 90-day retention from 54% to 71%.
Cut $86k of low-performing spend in the first quarter; pipeline grew 19% across the following two quarters.
Took the site from 3% to 5.4% conversion by rewriting the pricing page and shortening the demo form from nine fields to three.

Perch Software

Jun 2018 – Jul 2021

Remote

Marketing Manager

Built the demand generation programme from nothing, reaching 120 qualified opportunities a quarter within four quarters.
Grew organic traffic threefold in 18 months with a content programme built from the questions sales was actually fielding.
Ran 30+ webinars and field events, sourcing $2.1M in pipeline at a cost per opportunity under the company target for 11 of them.

Quill and Co

Jul 2016 – May 2018

Chicago, IL

Marketing Coordinator

Ran the newsletter for 40,000 subscribers and the quarterly customer newsletter for 3,800.
Built the first shared content calendar across sales and marketing, ending the last-minute campaign scramble.

Skills

Planning Forecasting, budget ownership, pipeline attribution, channel mix, hiring

Channels Lifecycle email, paid search, paid social, SEO, webinars, field events, partner marketing

Tools HubSpot, Google Ads, Marketo, GA4, Looker, Figma, Notion

Writing

The Pipeline Ledger

2021 – Present

Newsletter, 6,000 subscribers, open rate 44%

A monthly breakdown of B2B marketing benchmarks, sourced from anonymised numbers contributed by 40 companies. Used by sales teams at three of them.

Education

Northwestern University

2012 – 2016

B.A. Communications

Award

B2B Marketing Campaign of the Year, silver

2023

SABRE Awards, for the lifecycle rebuild

Languages

English: Native
French: Conversational

Why this works

Eight decisions, each visible in the document on the left.

The summary admits a deletion. "$86k removed, pipeline up 19%." Almost every marketing resume is a list of things done. The line that says you cut something is the one people remember.
Every campaign is cost plus result. No impressions, no reach, no engagement. Those are inputs, and no hiring manager can tell good work from expensive work using inputs alone.
The budget is stated as a budget. "$1.4M, forecast within 2% for three years" is a claim about competence. "Managed a large budget" is a claim about nothing.
Retention outranks traffic. 54% to 71% at 90 days is a business outcome, which is why it sits above a growth figure from the same year.
The early role stays small. One coordinator entry, two bullets, an honest title. A legible career shape persuades more than a tidied-up one, and the jump is the story.
The award comes last. Recognition belongs after the evidence. One award in a nine-year career reads as credible in a way three would not.
Skills are grouped by purpose. Planning, channels, tools. A candidate for a marketing manager role scans for channels first, so channels go in the middle rather than the bottom.
Nothing is written about passion. Nine lines of numbers, and not one of them about loving the work. A hiring manager is being asked to fund a job, not to admire a hobby.

Adapting it

Use the metrics your own reporting already gives you. If you have none, use spend, volume, or a deadline you hit on time.
Name the segment. "B2B software, mid-market" is a filter a recruiter can apply in one second. "Technology" is not a filter.
Cut the tools group if it runs past four items. Long software lists date fast and are rarely what a manager hires on.

Start from this

The resume travels inside the link itself, so opening it in the builder involves no upload and no account. Replace the contact details first.

Start from this

Building the import link.

Facts about this example
Level	Manager, 9 years
Sections used	Summary, experience, skills, writing, education, award, languages
Longest role	3 years, 4 bullets
Design	Classic, 10.5pt, sentence-case headings, 0.55in margins